Unique idea Red Bull used to promote its energy drinks.

Unique idea Red Bull used to promote its energy drink.

Red Bull is a well-known brand now and its energy drink is famous all over the world it covers 43% of the cold drink market behind Coca-Cola and Pepsi.

Red Bull is an Austrian brand that started in 1987 although it's popular now when it was first launched no one was buying it even not when given free to customers.

So Red Bull management comes with unique ideas and starts throwing empty cans of Red Bull in public places and dustbins where people can see it. After some time when people see Red Bull cans all over the place then they think of it as a popular cold drink and start trying it.

Although this was a marketing trick, Red Bull created its brand by delivering quality products to its customers after that.

feel free to share some of the similar stories from other bands in the comment section. Read more.

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