Why PowerBI is Gaining Popularity in 2024. PowerBI is a Visualization tool developed by Microsoft in 2015 and regularly maintained by it. Every month Microsoft adds more and more features to it. PowerBI is gaining more and more popularity in 2024 because of its compatibility with Microsoft's other products like SQL SERVER, MS Excel, etc. Also, its user-friendly interface helps the user in their work which makes it more popular. The main rival of PowerBI is Tableau but the cost of license of Tableau is much higher than PowerBI which also makes it popular among users. Many people also like PowerBI Nowadays because many people by default know Microsoft products and are very comfortable using PowerBI among other Microsoft Products. Are you tapping into the full power of your data? Here's how to get actionable insights fast to stay ahead: https://t.co/kTXnkzk751 #PowerBI pic.twitter.com/Tk4i9M3USS — Microsoft Power BI (@MSPowerBI) November 20, 2023